Saudi’s Built Industrial Co. awarded $172 million “The Point” Project

Ladun Investment Co., Saudi Arabia Announces that one of its subsidiaries “Built Industrial Company” has Awarded the contract with Real Estate Development Fund Company.

The value of the contract is SAR 645.6 million.

As part of the contract, the company will implement the works of the multi-use project “The Point” in Abha city.

The Point spans 75,000 square meters along King Fahd Expressway, and consists of a shopping mall, a hotel, entertainment facilities, administrative buildings, open squares, and gardens.

It is a unique destination for retail and hospitality, and provides an exceptional experience in retail, lifestyle, food and beverage, and hospitality.

The Point represents a strategic partnership between the Red Sea Markets For Real Estate Investment Company and Asir and the Tourism Development Fund.

The Red Sea Markets Company Limited a member of the SEDCO Holding Group, owns one of the most important shopping and entertainment projects in the Kingdom, Red Sea Mall in Jeddah and it is working to replicate this success in Abha and position The Point as Asir Region’s leading tourist destination for shopping, entertainment and recreation.